Greenwashing and CEO Integrity

Year: 2023
Type: Journal Publication
Journal: Accountability in a Sustainable World Quarterly

Abstract

CEO integrity influences greenwashing—voluntary environmental disclosures that do not reflect actual performance. While a strong green reputation benefits firms, misleading disclosures can harm a CEO’s credibility. Low-integrity CEOs are more likely to engage in greenwashing, while high-integrity CEOs avoid reputational risks. Investors and ESG analysts consider CEO integrity when assessing disclosures, impacting stock returns and ESG ratings. CEO integrity may help explain ESG rating divergence.

Participating Institutions

TRR 266‘s main locations are Paderborn University (Coordinating University), HU Berlin, and University of Mannheim. All three locations have been centers for accounting and tax research for many years. They are joined by researchers from LMU Munich, Frankfurt School of Finance and Management, Goethe University Frankfurt, University of Cologne and Leibniz University Hannover who share the same research agenda.

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